JEKEUN IS A LONDON BASED MENSWEAR BRAND IN LONDON SINCE 2021 BY SOUTH KOREAN WITH JAPANESE HERITAGE AND CHINESE BACKGROUND DESIGNER JE KEUN CHO .

THE BRAND STRONGLY INSPIRED BY 90-2000 EAST ASIAN COUNTRIES YOUTH CULTURE WHICH IS THE TIME AND PLACE CHO CREATED HIS PERSONAL INFORMATION .
AND CHO BROUGHT THEM INTO HIS CURRENT HOME, EAST LONDON.

THE BRAND’S PHILOSOPHY IS INFORMED BY CHO’S INTEREST IN PSYCHOLOGY, SPECIFICALLY HOW WE RECONCILE OUR INTERNAL SELF WITH THE PERSON WE PRESENT TO THE WORLD .

IN AN INTERPLAY BETWEEN THE CHOICES WE MAKE, AND THE JUDGEMENTS OF OTHERS -
WE WEAR WHAT PEOPLE CAN UNDERSTAND IN ORDER TO BE TREATED WELL .

© JEKEUN 2024 ALL RIGHTS RESERVED
© JEKEUN 2024 ALL RIGHTS RESERVED